Elf Yourself

The hugely successful Elf Yourself campaign, garnering over 5 million dollars in mobile sales alone, features user's uploaded faces placed on dancing elves, grooving to a variety of dance styles.

Role: Creative lead of design, UI and flow for this cross platform application on mobile and desktop as well as storyboarding, producing, animating and video editing several dances. Worked directly with marketing to design and produce materials and videos for news networks nation-wide.